On Thursday, OpenAI introduced a new search feature within ChatGPT, bringing its popular AI chatbot into direct competition with search giants like Google, Microsoft’s Bing, and Perplexity. The new feature, dubbed ChatGPT Search, goes beyond typical chatbot responses, offering real-time information on sports scores, stock updates, news, weather, and more through live web searches and collaborations with data providers. After beta-testing “SearchGPT” in July, OpenAI is now rolling out the feature more widely, potentially reshaping how people access real-time information online.
This launch could create fresh challenges for Google’s hold on the search market. Since ChatGPT’s debut in November 2022, Alphabet investors have speculated about OpenAI’s ability to attract users looking for alternative search experiences that feel more interactive and conversational. Following OpenAI’s announcement, Alphabet shares dipped slightly, reflecting these ongoing concerns.
Could this new functionality mark the beginning of a shift in how we search?
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